Proven Winners That Woo Customers and Boost Response
These powerful words "work like magic" (pardon the cliche) because they appeal directly to the elemental needs of your audience: a bargain, an opportunity, the urge to belong, the pursuit of happiness and the avoidance of pain. I've adapted this list from More Words That Sell. Feel free to use it when you need to inject your copy with big-time motivators.
Now for my top 100 magic words, in no particular order:
- free
- bargain
- discount
- gift
- bonus
- plus
- offer
- exclusive
- value
- tips
- secrets
- answers
- solutions
- benefits
- facts
- fast/faster/fastest
- instantly
- better/best
- big/bigger/biggest
- more/most
- unlimited
- extra
- less
- easy/easier/easiest
- simple/simpler/simplest
- handy
- convenient
- new
- fresh
- improved
- latest
- breakthrough
- finally
- original
- first
- only
- unique
- genuine
- safe
- secure
- successful
- smart
- proven
- professional
- powerful
- amazing
- acclaimed
- famous
- important
- essential
- complete
- total
- you
- we
- I
- discover
- create
- boost
- build
- save
- get
- take
- make
- earn
- enjoy
- love
- feel
- deserve
- succeed
- win
- shop
- compare
- try
- act
- order
- call
- click
- visit
- join
- avoid
- stop
- go
- works
- performs
- solves
- delivers
- helps
- pays
- rewards
- never
- don't
- always
- hurry
- today
- now
- urgent
- opportunity
- guaranteed
- satisfaction
- yes
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